Advertise on TV, Hulu, YouTube, Facebook - they're all fair game with video. Creatively showcase all you have to offer, directly to potential clients in your service area.
Market the services you offer by showing AND telling with video. Client testimonials, announcements, promotional sales, and "meet our team" segments are all best served regularly and in video form.
Recruit skilled workers looking for a career in their trade. Professional videos highlighting the benefits of joining your team, presented to them directly, is always a great first impression.